Press Release

RMFantasySX and Toyota Team Up in Missouri to Award the All-New 2016 Toyota Tacoma to the RMFantasySX Grand Prize Winner

PAYSON, UT (June 30, 2016) – Monster Energy Supercross Sponsors Rocky Mountain ATV/MC and Toyota Motor Sales, U.S.A. teamed up in Columbia, MO, to award the grand prize for the 2016 season of RMFantasySX, the fantasy supercross game by Rocky Mountain ATV/MC. Justin Hill of Centralia, MO, finished with the highest score of the game, making him the overall winner of RMFantasySX and winner of the grand prize, the All-New 2016 Toyota Tacoma TRD Off-Road 4x4.

As one of nearly 60,000 players in the 2016 season, Hill finished the game with 944 points, 56 points ahead of the next highest scorer. When asked whether he had a strategy for the game, Hill recalled, “I started out going with my heart, putting the riders that were my favorite in the lead – and that didn’t always pan out. So I started going with my gut and that started helping.” Hill was able to request the color he preferred for the truck and Toyota was able to facilitate by presenting him with his new Tacoma in the limited edition Inferno Orange. Representatives from both Rocky Mountain ATV/MC and Toyota traveled to Hill’s local dealership, Joe Machens Toyota Scion in Columbia, MO, to present him with the Tacoma.

The simple-to-play game, which consists of predicting the top five riders (along with a wildcard) for each round and earning points for each correct pick or placement in the top five, experienced unprecedented growth in the 2016 season. The number of players competing in the game this year increased by 29% over 2015. This growth was no doubt in part because of the addition of the all-new Tacoma as the grand prize.

2016 marked the first year for the partnership between Rocky Mountain ATV/MC and long-time supercross sponsor, Toyota. “The RMFantasySX partnership with Rocky Mountain ATV/MC has been a great way for Toyota to expand our reach with consumers that are true supercross enthusiasts,” said Steve Appelbaum, Events and Engagement National Manager, Toyota Motor Sales, U.S.A. “The fantasy sports industry continues to grow in popularity, and Toyota sees this as a way to support our guests and fans in their element. Congratulations to Justin.”

“We had another great season of RMFantasySX and were very excited to team up with Toyota to give away the All-New 2016 Toyota Tacoma as the grand prize,” said Dan Thomas, CEO of Rocky Mountain ATV/MC. “With the addition of the truck and the new changes to the scoring system, we feel this season of RMFantasySX was the most enjoyable one yet. We’re excited for the growth we’ve experienced and are already looking forward to seeing what next year brings.”

To learn more about RMFantasySX and see the grand prize presentation in Missouri, head to the Rocky Mountain ATV/MC YouTube channel: https://www.youtube.com/watch?v=xKDGa8EXGAY

RMFantasySX is always free to play and will return again at www.RMFantasySX.com with more great prizes for the 2017 supercross season.

About Rocky Mountain ATV/MC

Rocky Mountain ATV/MC is the trusted online source for high quality riding gear, parts and accessories for dirt bikes, ATVs, UTVs, dual sport bikes and street motorcycles. Rocky Mountain ATV/MC has provided low prices and unparalleled customer service for over 30 years. With a frequent buyer program, a fit-guarantee apparel exchange, free three-day shipping and a price match guarantee, Rocky Mountain ATV/MC continues to deliver a premier shopping experience for the off-road enthusiast. For more information, visit www.RockyMountainATVMC.com.

Rocky Mountain ATV/MC on Social Media

·  Facebook: RMATVMC

·  Instagram: @RMATVMC

·  Twitter: @RMATVMC

·  Google+: Rocky Mountain ATV MC

·  YouTube: RockyMountainATVMC

RMFantasySX on Social Media

·  Facebook: RMFantasySX

·  Instagram: @RMFantasySX

·  Twitter: @RMFantasySX

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

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