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12/6/2018
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Mapleton Depot, PA
US
So I noticed at A1 Tomac or Barcia where not wearing a astars helmet I was wondering Why? I'm assuming they are still under contract with their helmet sponsors from last year ?
You also have to judge that Barcia is Arai's highest profile motocross athlete at the moment and Tomac is Bell's. Getting either away from those brands would cost a pretty penny. Does A-Stars need to invest that much in that segment right now or get good exposure with riders like Wilson, Plessinger, Romain Febvre, Rally Honda team, etc for a fraction of the price.
The Shop
By doing deals with Plessinger and Wilson, who have other gear deals, it allows them to give this view that it's cool to wear an A-Stars helmet and boots with different gear. Also, it works well with Plessinger as one of their main distributors is Parts Unlimited (long-time US exclusive before the WPS deal)...so showing that the helmet is cool to wear with Thor gear gives them a possible outlet to sell more helmets through Parts Unlimited as dealers might view buying the helmets to go along with Thor gear on their shelves. Thor is in between a mid-to-high-end helmet right now anyhow.
Most Arai guys wear them because they, like me, have put one on their head and thus ruined any other lid forever.
It sure seems like BS to me too, but it was true at one time.
Here's a quote from Motorcycle Daily in 2013:
Did you know that Arai does not pay sponsorship to professional racers? It simply provides a few free helmets each year (typically no more than six) to prominent racers who seek support. Foregoing huge amounts of sponsorship money, racers such as three-time F1 champ Sebastian Vettel choose to wear Arai. Not much more needs to be said.
https://www.motorcycledaily.com/2013/02/arai-gets-defiant-but-sticks-to…
Pit Row
https://www.bellhelmets.com/news/bell-all-star-john-tomac-greatest-of-a…
Jt$ or ML512, is that something that can be shared? Like a top 5 guy. Doesnt have to be so and so gets such and such, maybe rough band or idea.
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