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1/29/2017
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US
Does anyone have a clue on how a championship impacts the sales of a brand? Companies seem to think it is significant with all the investment into teams but does it really have a sway with their customers?
The bike is the most obvious for potential customers, but there are smaller brands that invest in racing... I wonder if they have significant returns.
FMF won every single supercross title this year. Fly, Thor and Alpinestars gear wearers won titles. Plessenger wears a Bell helmet, will more people buy them now?
I wonder if it honestly makes a difference. I'm not buying a set of Fly gear now because Zach O won back to back titles, I'm happy with what I have and I suspect most feel this way.
The bike is the most obvious for potential customers, but there are smaller brands that invest in racing... I wonder if they have significant returns.
FMF won every single supercross title this year. Fly, Thor and Alpinestars gear wearers won titles. Plessenger wears a Bell helmet, will more people buy them now?
I wonder if it honestly makes a difference. I'm not buying a set of Fly gear now because Zach O won back to back titles, I'm happy with what I have and I suspect most feel this way.
As adults I don't think it makes much of a difference. You'll buy what you believe is the best product for you, what's in your budget, etc. regardless of if the brand has championships or not.
But has been amazing for KTM.
So who knows?
The Shop
The brand is important but I'd say the rider on the brand is where the connection is made.
gear also. if I see a cool set up it makes me want it.
a lot of it is brand loyalty and magazine ratings.
when every bike is an A" bike but you score 90 when everyone is 99. so on paper, your last so it looks bad
and brand loyalty is when everyone says the changes made to the bike is the worst thing ever making it a crap bike but everyone still buys it
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